Branding, Packaging, Web Design, Promotional Materials
Inspired by loving pet parents who found it hard to find functional, practical, and proven pet solutions for our furry little buddies! ZenPet is an animal health and wellness brand offering popular products worldwide.
As the graphic designer for ZenPet, I was responsible for creating visually compelling and effective designs that resonated with the brand's mission of promoting the well-being of pets. My role involved designing a wide variety of materials across different platforms and mediums, each requiring a unique approach to ensure consistency with the brand's image and values.
Branding, Web Design, Apparel Design, Promotional Material, Content Creation
Grom Squad USA is a brand specializing in trucker hats for infants, toddlers, and youth of all ages. Their goal is to style out the groms in their community by sharing the stoke of Southern California culture.
As a graphic designer for Grom Squad USA, I played a central role in shaping the visual identity of the company. Grom Squad USA is heavily inspired by Southern California culture, and my designs reflected the laid-back, vibrant, and playful essence of that region. From creating all the designs for the hats, to web and printed design I used my creativity and design expertise to help the brand establish a fun, modern, and fresh visual identity that resonated with its target audience of young families and their children.
UX Design, Web Design, Logo Design
For this school project, I designed Garnish, an app for sharing and discovering recipes. In addition to the app’s user-friendly interface, I also created the logo and overall brand identity. Garnish allows users to easily upload, categorize, and search for recipes, providing a seamless and visually cohesive experience from start to finish.
Branding, Social Media, Content Creation, Video Production, Motion Graphics
MitoXcell was a health supplement brand that emphasized promoting health and wellness at the cellular level. The focus of the brand and its products was to support the mitochondria, the powerhouse of the cell, which plays a crucial role in energy production and overall cellular function. The idea behind MitoXcell was based on the belief that improving mitochondrial health could have a broad range of benefits for general vitality, energy, longevity, and overall health.
As the graphic designer for MitoXcell, I was responsible for creating dynamic visual content that communicated the brand’s focus on cellular health. From eye-catching social media graphics and product photography to engaging videos and motion graphics, I developed content that resonated with the audience and drove brand awareness. My work blended creativity with science, presenting complex health concepts in a visually compelling and easy-to-understand way.
Big Wheel Garage is a company created by car enthusiasts. I worked with them to create a logo and business card that married vintage automotive style with modern simplicity.
Logo and business card design for a hair stylist who wanted a chic and simplistic look.
Island Essential Oils is an up and coming essential oil line under the parent company Healthy Island Products. I was in charge of designing the logo as well as the label. I kept the logo and label clean and modern to fit the image of relaxing essential oils. I chose colors that reflected the ingredients but didn't distract from the design.
I was asked to create a Spring themed promotional mailer for a Kia dealership with coupons for various services.
Muehl Media is a company that specializes in videography, photography, and content creation. I developed a logo that plays off the name but also expresses their service.
As the President of Palomar College's Graphic Design club, Chroma Collective, my first task was creating a poster that was eye-catching and utilized grids and typography. I chose a CMYK color palette because of its importance and recognizability in the graphic design world.
